Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

The theme of sporting celebrity has attracted a significant amount of attention in the sociology of sport in recent times. Evident here has been a sense that the autobiographical details of contemporary sports figures represent key sites through which cultural change can be observed, interpreted and analysed. In this article we take one particular sporting celebrity, Indian cricketer Sachin Tendulkar, and assess his image in terms of its contribution to debates surrounding politics, religion and Indian nationalism. Our central thesis is that whilst Tendulkar affords all the hallmarks of celebrity status, his identity remains rooted within the context of certain political and nationalistic values, all of which shape the contours of his iconic status especially in his homeland. © Copyright ISSA and SAGE Publications.

Original publication




Journal article


International Review for the Sociology of Sport

Publication Date