Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

© 2017 Elsevier Ltd It is often said that our perception of wine varies as a function of the receptacle in which it is presented. Indeed, glassware has been the subject of extensive study in this category. By contrast, the impact of glassware on the perception of beer has been largely ignored in the field of sensory science research. The current study was specifically designed to investigate the influence of the shape (specifically side curvature) of the glass on people's perception of beer. Fifty-three Australian participants rated (on 10-point Likert scales) a beer presented in one of two glasses. The beer was perceived as being fruitier and more intense when served in a curved-sided glass. Given previous research showing that people match fruitiness with curvature (rather than straightness/angularity), these results fit within the existing literature on crossmodal correspondences between shape and taste properties.

Original publication




Journal article


Food Quality and Preference

Publication Date





257 - 261